“The Art of Global Shinise” - Transnational Courses
Seekers Base Japan is launching a series of unprecedented courses around the theme of cross-border business strategy, aka “The Art of global 老舗(Shinise)” for SME executives, MBA and design school students, M&A professionals、industrial designers, engineers, and artisans who seek to identify values of their product and services and build the sustainable business.
老舗(Shinise) means the business that has a long history and serves or sells the finest quality products and services. Japan has over 20,000 老舗(Shinise) businesses operating over 100 years, the highest numbers in the world while the majority of the top 500 large American companies have disappeared within 15 years.
Nov. 04, 2021 - Array
Accepting Application from January 2022
Shinise, means a long-established business that has been in operation for at least a hundred years. Over half of 500 major U.S. corporations close their doors in less than 15 years, Japan has 33,000 businesses at least a century old. More than ever, Shinise Businesses are attracting interest from global strategists and MBA students, who want to know how Shinise continue to keep their doors open for over 100 years while they keep accumulating know-how and refining the unique values, and able to offer the best quality products to their loyal customers through generations. How have so many survived through westernization, modernization, change of successors withstanding rapid shift of market demands and technological advancement? Most importantly what impact does Shinise brings to the future of our regional community?
After Covid, sustainable management, circular economy, and regenerative design are in demand all over the world, and the concept ofShinise is distinctively different from the western idea of mass productions for the mass market but it is aligned with the concept of the circular economy which enhances local economic activities.
Led by leading experts of sustainable business/circular economy and brand management strategy, this course will provide you insights through successful cases and failed cases while revealing strategies used by notable Shinise companies. The course also introduces you to the process of re-analyzing existent businesses’ core values and leads you to apply innovations to create the next iconic product while sustaining the company’s core values.
The course is highly interactive requiring pro-active discussions and group works and presentations.
SME executives, MBA and Design School students Corporate M&A Professional, industrial designers, engineers, artisans
Chief Director/Secretary-General Institute for Sustainable Business Hub
Associate Professor at Globis University
Professor/Trustee Member of Ogasawara-Ryu Sencha-do
Toshikazu Numano completed the Graduate School of Engineering in Doshisha University Master’s degree in Engineering. Hewlett-Packard Japan Co., Ltd. Electronic Measuring Instruments Division (currently Keysight Technologies)/Marketing Division Customer Support Group Manager Establishing a worldwide service system for the Electronic Measuring Instruments Division.
Since 1996, he has supported the initial growth as a school manager at the Globis Osaka branch office.
In 2007, he became an associate professor at Globis School of Management.
Currently, while teaching in the fields of marketing and business strategy at the Graduate School of Business, he is consulting on new businesses of companies.
In addition, he is involved in the operation of the foundation as a member of the Ogasawara-Ryu Sencha-do Council and is engaged in activities to popularize Sencha-do as a professor of Sencha-do.
In 2019, he established the Sustainable Business Hub and became a director.
Co-Founder & Brand Strategist of Seekers Base Japan Corp
Author of Cartier and the Luxury Conglomerate Richemont: Creating the Ultimate Brand Strategy
Co-author of “Chanel Strategy” Management of the Ultimate Luxury Brand.
Kana Sugimoto is an accomplished brand researcher/strategist whose expertise lies in the area of brand
communication for quality artisans and local product owners, leading the sublimation of the quality and brand values to the level of the global brand.
She is a lecturer at Waseda University, Faculty of Science and Engineering, working on her research area of Design and Brand Innovation Management, particularly of luxury brands, craft companies, and long-established companies, in the doctoral course of the Graduate School of Commerce and Graduate School of Business and Finance, Waseda University.
She has obtained her master’s degree in business administration from Waseda Business School in Japan and co-authored a book with Shinya Nagasawa titled Chanel Strategy – Management of the Ultimate Luxury Brand, Toyo Keizai Shinposha, 2010.
Guest Speaker of Nasscom Design4India 2019